The Multiplex Association of India (MAI) and cinemas across the country will celebrate October 13 as National Cinema Day, offering movie tickets for ₹99 per admission. The offer will not apply to recliners and premium formats like IMAX or 4DX.
On Thursday, the association shared a statement. “Mark your calendars for Friday, October 13th, as The Multiplex Association of India (MAI) and cinemas all over India unite once again to bring you National Cinema Day,” read the statement.
Tickets at most major cinema chains and single screens across India will priced at Rs 99 on that day. As per MAI’s release, over 4,000 cinema halls from across India will take part in this initiative this year.
‘National Cinema Day’ this year will unfold across more than 4,000 participating screens, including chains like PVR Inox, Cinepolis, Miraj, Citypride, Asian, Mukta A2, Movie Time, WAVE, M2K, Delite, and others.
The event had seen admissions of 6.5 million when held in September last year, the highest ever for a single day while trade experts estimated box office collections for the day to have touched around Rs. 48 crore across films in various languages with tickets priced at Rs. 75.