NEWS LIVE (নিউজ লাইভ) is the most popular, most-watched and highest TRP grosser 24×7 satellite news channel in Northeast India, broadcasting news, current affairs and infotainment programmes. It is owned by Pride East Entertainments Private Limited, a Guwahati-based media group that owns four other satellite channels — Rang, Ramdhenu, Northeast Live and Indradhanu — a newspaper ‘Niyamiya Barta’ and a lifestyle magazine named ‘Aaina Jibonor’. NEWS LIVE was officially launched on Jan 21, 2008.

Riniki Bhuyan Sharma is the Chairman and Managing Director (CMD) of Pride East group and is the main person behind the success of the entire media group, leading the conglomerate from the front. The editorial team is led by senior journalist Syed Zarir Hussain who is the Chief Managing Editor of the channel.

Headquartered in Guwahati, NEWS LIVE was the first venture of Pride East Entertainments Private Limited. The channel has over the past decade become the voice of the people. It commands an impressive viewership and is the runaway leader in the realm of news broadcasting in the region and beyond. The channel has been topping viewership ratings on BARC continuously week after week, month after month and year after year that clearly reflects the preference of viewers when it comes to television viewership in this part of the world.

The channel uses state-of-the-art television broadcast technology and boasts of as many as 11 Digital Satellite News Gathering (DSNG) & Outside Broadcast (OB) vans besides Backpacks and bureau offices in all important towns and cities.

The tagline of News Live is “Pushing Northeast 24X7” amply highlights our commitment to focus on the entire Northeastern region, and to take stories from the region to a wider, global audience.