Guwahati: The Assam government has inched one step closer to bringing the 65th Filmare Awards to the city after a Memorandum of Understanding (MoU) was signed between The Assam Tourism Development Corporation (ATDC) and Times Group.
The MoU was signed in the presence of Chief Minister of Assam Sarbananda Sonowal, ATDC chairman Jayanta Malla Baruah and Minister Chandan Brahma, and Times Group MD Vinit Jain. The event was held at Taj Vivanta, Guwahati.
This is the first time in over six decades that the ‘black lady’ will be presented outside Mumbai, the entertainment capital.
During the ceremony, CM Sarbananda Sonowal expressed his happiness, and said that the hosting of the prestigious event would take Assam to the national stage and showcase it as one of the most attractive tourist destinations in the country. He also added that this award show will also be a boost up for the Assamese film industry.
MD of Times Group Vinit Jain said that it is an effort by the company to “diversify” its reach. Choosing Assam, a state rich in the performing arts, crafts, and music further will extends the legacy of the Filmfare awards.
Meanwhile The Times Group MD Vinit Jain also added that 50 percent from the tickets sale will be contributed to Chief Minister’s Relief Fund.
Chandan Brahma, Tourism Minister, Assam, said that hosting of a mega event like the Filmfare in Assam, will go a long way in changing the perception about the state.
Notably, The Filmfare Awards Ceremony is one of the oldest film events in India and presented annually by ‘The Times Group’ to honour both artistic and technical excellence of professionals in the Bollywood film industry of India.