Artists from North East curate a unique music festival on Instagram


GUWAHATI: As India gears up to enter lockdown 4.0, artists and creators continue to find new ways to engage with and entertain their communities. With this context, local musicians from the North East and Instagram are set to present a unique virtual music festival – ‘Live In Your Living Room’. 

The festival will be held on Sunday, May 17th, 2020, from 6 PM and go on until 10 pm. It will feature 10 artists who will each use IG Live for a slot of 30 minutes and make way for the next artist. All the artists will be Live on their respective Instagram accounts. The line up includes Christina Shakum, Mangka, Joi Barua, Jajai Singsit, G’nie, Alobo Naga, Kimkima, Shankuraj Konwar, and Tetseo Sisters.

Speaking about the festival, Manish Chopra, Director and Head of Partnerships, Facebook India, said, “Instagram’s the place for safe self expression. As the world comes together to tackle the current health situation, it’s heartening to see how people across India are using Instagram to creatively express themselves and keep their friends, family and fans entertained. Assam is known for its vibrant culture and this will be seen with the #LiveInYourLivingRoom music  festival, as the community showcases its creativity and passion, while partnering with us to  bring this curated experience. ”

In the words of Joi Barua, Singer, the lead vocalist of the band Joi, “Instagram has been a godsend to connect with fans & followers. The pictures quickly tell a story, without clutter and that makes the whole experience very smart. Plus – for artistes , to be able to invite their fans to jam with them live, this has really taken interactions into the next level. In these times of Corona, Instagram has been a true connector. In these times, so amazing to be touching lives with #LiveInYourLivingRoom.”

In the words of Tetseo Sisters, a quartet of sisters from Nagaland, “We are definitely excited about the #LiveInYourLivingRoom concert. Instagram has helped us reach new audiences and allowed us to connect with people from places we didn’t imagine reaching. Also, it makes it easier for people to reach us/get in touch with us for events, learn more about us and get to know us better. We hope to bring some cheer and also reach more people with this event. Thanks for connecting us with the world.”

Schedule for the performances:

‘Live In Your Living Room’ are a series of Instagram Live music concerts happening with artists nationally and regionally, with performances in Hindi, Tamil and Telugu and featuring artists like  Armaan Malik, Lisa Mishra, Naezy, Shalmali Kholgade, Akasa Singh, Monica Dogra, and Zaeden amongst others. 

Follow all the action with #LiveInYourLivingRoom.