GUWAHATI: Union home minister Amit Shah on Sunday virtually inaugurated Destination North East-2020, a calendar event of the Ministry of Development of North Eastern Region (DONER).
The programme focuses mostly on tourism and coincides with World Tourism Day which falls on September 27. The four-day programme will feature audio-visual presentation of the tourist spots of the states and the region, messages from state icons and achievers, introduction to prominent local entrepreneurs and virtual exhibition of handicraft, traditional fashion, and local products, the statement said.
Owing to the current situation, the festival is being held virtually, making it accessible to everyone who’s interested in being a part of the merriment.
The event is being attended by prominent personalities of various states who have excelled in their fields. The event will end on September 30.
Earlier, this week unveiling the logo and theme song of the festival, Singh said the ‘Destination North East’ event has been travelling across the country — from Varanasi to New Delhi or to Chandigarh. He said the festival is not just about tourism, but it’s an invitation to the organisations and specially to the young entrepreneurs who would like to avail the advantage of unexplored potentials of the region.
Singh said the northeastern region will be one of the favourite tourist and business destinations of India post-COVID-19 and will be an important engine for Prime Minister Narendra Modi’s clarion call of Atmanirbhar Bharat by focussing on “Vocal for Local”. He said the event is also an effort to make everyone explore the local destinations rather than going anywhere abroad.