Vodafone-Idea rebrands itself as ‘VI’, with new revised recharge plans


Guwahati: Telecom majors Vodafone and Idea brands have announced the completion of network integration which was initiated across the two telecom brands back in 2018. 

Vodafone Idea has now marked the completion of the world’s largest network integration and has launched a single brand identity which is now called “Vi” – pronounced as “We”.

Launching the new brand, Ravinder Takkar, MD & CEO, Vodafone Idea Ltd said, “Vodafone Idea came together as a merged entity two years ago. We have, since then focussed on integrating two large networks, our people and processes. And today I am delighted to present Vi, a brand that will bring important meaning to lives of our customers.”

Takkar further added, “The brand integration not only marks the completion of the largest telecom merger in the world but also sets us on our future journey to offer world class digital experiences to 1 Billion Indians on our strong 4G network.”

The telco has also announced the new logo which will represent the now single brand. The latest slogan for the brand is “Better and Brighter Tomorrow”. The latest brand integration was long coming in considering the telcom shifted the Idea Nirvana postpaid customers to their Vodafone RED branding.

Also, recently, the telecom major announced a single prepaid recharge option for both customers. In the past, Vodafone and Idea have although been acting as one – but were basically different brands. Now going forward, both the brands will together be called Vi and will sport a single brand identity.

Vodafone Idea or Vi is yet to show profits since it banded up together. The company has stated that they will continue to invest in the 4G wireless technology – a move which will reach over 1 billion people in the Indian subcontinent.