How to Get More Followers on TikTok


Unlike most social media networks, TikTok relies heavily on the numbers game. Since the engagement rate for TikTok posts is much higher than for other platforms, more people are likely to check out what you’re doing and – more importantly – earn you money through sponsorships and ads.

But how do you get to that point? Read on to learn all about how to get more followers on TikTok.

Make Sure You Target the Right Niche

TikTok has over 1 billion monthly users. Thisalone might make it seem like you can have a field day marketing yourself to the audience. However, keep in mind that that’s a huge variance in the type of people you can encounter on the platform.

That means you have to be smart about how you place yourself on TikTok. If you cast a wide net, you may be able to reach more people, but those people are unlikely to be the precise fit for your offer.

Start by outlining your perfect audience member. What are they doing on TikTok? What are their aspirations in life, passions, and hobbies? You can narrow this down by clearly outlining your mission statement, i.e. what makes your work worth doing.

Next, determine what type of content your audience prefers. Scout the competition and see what content they’re putting out and how you can improve on that with your own spin and style.

Finally, don’t fret about getting it right the first time. This might take some trial and error to perfect, so it’s OK to have a few drafts that you play around with until you get the right formula.

Post Consistently and Often

TikTok is one of the few social media platforms where quantity can trump quality. However, that doesn’t mean you can just push out videos any time you like it. Use TikTok account analytics to determine where most of your (potential) audience is located and when they browse the platform most often. You can use your Follower tab to achieve similar results.

By posting when your audience is active, you get more opportunities for exposure. But if you have large competition, you might want to choose slightly different times of day to ensure your content doesn’t get buried.

If posting at the exact time you need is unfeasible (perhaps because of time zone differences) you can use a social media management tool with a scheduling function to accommodate this factor. You can upload drafts to the tool and it will take care of the rest.

Be Genuine

TikTok’s style emphasizes personability and uniqueness over high production values. As such, you don’t have to go all in on editing and cinematography. Being genuine makes it more likely for the audience to respond to your content and leave comments and likes. The TikTok algorithm will then recommend your work to other people with the same interests.

This organic growth is one of the surefire ways of mastering how to get more followers on TikTok. With content that resonates with your audience, you’ll have a large following in no time.

Research Trends and Hashtags

TikTok places an extreme emphasis on trending and viral content. By placing the right hashtags in your captions, you let the TikTok algorithm know how to categorize your content and what audiences would most likely enjoy it.

The quickest way to learn the best hashtags is to take a deep dive into TikTok content that your audience follows. However, that doesn’t mean you have to spend hours in aimless research. The Discover tab has a nifty search bar that suggests hashtags of interest considering your TikTok history, which should align well with your audience’s needs.

When using hashtags, don’t go overboard. If your caption contains too many, the algorithm might try to place your content into audiences that won’t engage with it at all, diluting your efforts. Additionally, there are “for you” related hashtags that have gone mainstream in an attempt to place the content in TikTok’s “For You” category. These hashtags may or may not have a positive effect on your content’s performance, so you can try to tinker with some of them to see if they’re worth it. However, there’s no consensus as to whether they help you get on the page.

Make Your Content Accessible

To get more TikTok followers, you have to make your content seen and heard, literally. Using closed captions and verbalizing what you’re doing on screen will allow people with visual and hearing impairments to enjoy your content. It allows you to tap into an audience share that is less often considered, but can prove to be vital in getting your profile off the ground.

Not to mention, putting captions on the screen allows people to mute the phone while still enjoying everything you have to offer. This might not sound like much, but it makes TikTok more usable in public spaces and locations where it’s not appropriate to blast music (no matter how catchy it is).

With that in mind, make sure to use popular songs and sound bites to give your content more of an edge. By putting viral songs and accompanying hashtags, you can leverage their popularity to your benefit. Besides, TikTok was made from a lip-syncing and dancing platform, and that still echoes despite its advancement into a global phenomenon.

Get a Head Start With a Growth Platform

One of the best answers to “How to get more followers on TikTok quickly?” is, by far,buying followers. It gives your account a generous boost when you get started.

This is important in two ways.

First, with more followers on your profile, people are more likely to follow you. After all, if you’ve managed to accrue an audience, you must be doing something worthwhile, right? This means that with an initial base, the TikTok algorithm will try to place you in front of more people, creating a positive feedback loop that results in organic growth.

Second, seeing more followers on your profile can give you a good confidence boost to continue making more content. Staying consistent and positive about your efforts will make your content more positive, further improving your reach.