Guwahati: For the first-time-ever, the Assam Government is exploring options to cash in on the heady mix glitz, glamour, fashion and the who’s who of Bollywood to boost the tourism sector of the state in the global circuit. Decks have been cleared for hosting the prestigious and the most glamorous cine award function, the Filmfare Awards in Assam in February 2020. And for the very first time the gala event will be held out of Mumbai.
The award show will be hosted by Guwahati as a part of the state government’s initiative to promote Assam Tourism on domestic and international level using Bollywood’s influence. Earlier, actress Priyanka Chopra was roped in as the brand ambassador of Assam Tourism.
Accordin to Assam Tribune , a memorandum of understanding (MoU) in this regard will be signed between the Assam Tourism Development Corporation (ATDC) and The Times Group, organisers of the event, within this month.The event, worth anything between Rs 20 and Rs 30 crore, is likely to be held on15th February 2020.
According to an official of ATDC, the MoU has already prepared the documents and other practical details are in the process of being finalised within this month. The award ceremony is likely to be held at Sarusajai, Khanapara or Amingaon, which will a big open space.
More About Filmare:
The Filmfare Awards are presented annually to honor both artistic and technical excellence of professionals in the Bollywood film industry.
Filmfare awards begun in the same year of the inception of National awards in 1954. Filmfare Awards are considered the most prestigious awards of Bollywood.
The award ceremony was started in the year 1953 it was known as – The Clares after times of India editor Clare Mendonca. The First ever ceromony which took place on 21 March 1954, comprised of only five awards with categories as Best Film, Best Director, Best Actor, Best Actress and Best Music Director. The coveted award called “The Black Lady”, a statuette was originally designed by N.G. Pansare under the supervision of Times of India’s art director Walter Langhammer, which is generally made of bronze.