‘Ek Tarikh Ek Ghanta Ek Saath’: PM Modi calls for hour-long cleanliness drive on October 1


On his 105th episode of Mann Ki Baat, Prime Minister Narendra Modi on Sunday (September 24) appealed to people for 1 hour of shramdaan for swachhata (cleanliness) at 10 am on October 1 calling the initiative as ‘Ek tareekh ek ghanta ek saath’.

He said it would be a collective ‘swachhanjali’ (homage) to Bapu (Mahatma Gandhi) on the eve of his Jayanti.

Speaking on Swachhata Hi Seva Abhiyan, PM Modi said, “A big event on cleanliness is going to be organized on Sunday (October 1) at 10 am. You too should take out time and help in this campaign related to cleanliness. You can also join this cleanliness campaign in your street, or neighbourhood…or at a park, river, lake or any other public place.”

This mega cleanliness drive calls upon citizens from all walks of life to join in actual cleaning activities of public places like market spaces, railway tracks water bodies, tourist locations, religious places etc.

Every town, Gram Panchayat, all sectors of the Government like civil aviation, railways, information & technology etc, public institutions will be facilitating cleanliness events led by the citizens.

NGO/ RWA/ Pvt. organization etc. interested in organizing cleaning events can also apply online on the portal to the ULB/ District Administration.

The cleanliness events will be available for public information on a specially-architectured IT platform Swachhata Hi Seva – Citizens Portal .

At the site of the cleanliness, citizens can click pictures and upload on the portal too. The portal also hosts a section inviting citizens, influencers to join the andolan and lead the people’s movement by becoming Swachhata Ambassadors.

This mega cleanliness drive is part of the Swachhata Pakhwada- Swachhata Hi Seva 2023, being observed from September 15 till October 2.

“Citizens are engaging in various cleanliness activities like restoration of old buildings, cleaning of water bodies, ghats, painting walls, conducting nukkad nataks, rangoli competitions. Since the launch of the Pakhwada, over 5 crore citizens have joined the Pakhwada fortnight so far,” Union Ministry of Housing & Urban Affairs said in a statement.