Guwahati: Chinese fashion brand Shein is making a comeback in India through marketplace Amazon—a year and a half after the fashion sit.
The e-commerce platform that was extremely popular for its affordable and fashionable clothing will be re-launching on Amazon during their annual Prime Day sale. Which is scheduled to start at midnight on July 26 and will continue until July 27.
The site was also later banned by the Home Ministry as part of India’s crackdown on Chinese apps in 2020.
In 2019, the site had to temporarily stop shipping orders and initiate customer refunds after a crackdown by Mumbai Customs’ department over allegations that Chinese shopping sites were paying lower duties than actually due. Over 500 parcels belonging to Shein and Club House were then seized. The seizure order showed that a Shein warehouse was sealed in Mumbai after officials found it undervaluing and wrongly declaring goods, according to a 2 July report by Business Standard.
Ever since the app was banned last year as a part of a ban on a bunch of Chinese applications and websites (including TikTok), women all over the country have been pining over its loss.
But once news of its return was heard, the internet was flooded with memes and posts about the happiness women across the country are feeling towards this.
Meanwhile, Shein’s own site for Indian shoppers is still unreachable.
Shein had become popular among Gen-Z and millennial shoppers who shipped orders from the site mainly because of low prices and trendy fashion.
Queries sent to Amazon remained unanswered.