The website of ‘Aadya’, manufacturing sanitary napkins under the banner of JCB Industries, was formally launched today (April 24). The website was launched by Pride East Entertainments Pvt. Ltd. CMD Riniki Bhuyan Sharma who is also the chairperson of JCB Industries.
‘Aadya’, one of the landmark products launched by JCB industries, will now provide women the option of maintaining menstrual hygiene that too at an affordable cost.
One can go directly to the website www.jcbaadya.com and even make purchases online.
“‘Aadya’ is a humble tribute to women across the world for whom basic menstrual hygiene is still an inalienable right,” Riniki Bhuyan Sharma said, adding that they will further launch awareness campaigns to end the taboo and stigma surrounding menstruation.
‘Aadya’ uses Napa Gel technology and is ultra thin, ultra soft and its low price makes it accessible even to economically weaker families.