The footfall of foreign tourists in Assam has doubled after Priyanka Chopra became the brand ambassador of Assam Tourism, said ATDC chairman Jayanta Malla Baruah, during the launch of the website, mobile app and the audio-visual and print promotional advertisements of ‘Awesome Assam’ campaign featuring the ‘Desi Girl’. Radio jingles in 12 languages were also released during today’s (Oct 15) launch function that was also attended by Cultural Affairs Minister Naba Kumar Doley, Rajya Sabha MP Biswajit Daimary besides other government officials.
The audio-visual advertisement released today is the second one featuring the ‘Quantico’ and ‘Baywatch’-starring actor after she was named the brand ambassador of Assam Tourism Department’s ‘Awesome Assam’ campaign two years ago.
Priyanka Chopra had come to Assam on a three-day visit in the last week of April this year for the shoot of the commercials. She took part in multiple shootings in Jorhat, Majuli and at the Kaziranga National Park.